# Analytics

[Requires Production Plan](https://www.blackfire.io/pricing)

[Analytics](https://www.youtube-nocookie.com/embed/AWoVXnEA_kM?rel=0&showinfo=0&modestbranding=1&autoplay=0)

Blackfire Analytics gives you a complete picture of how users interact with your application, from top-performing pages to high-traffic transactions, popular browsers, and UTM campaign effectiveness.

This feature helps you make smarter product decisions and prioritize your improvements based on real user behavior and traffic patterns.

![Blackfire Analytics Dashboard](../images/front-end/analytics-dashboard.png)

## Privacy-First by Design

> **Note**
>
> Blackfire Monitoring and Analytics respects your users' privacy. We do **not** track individual users, set cookies, nor store personally identifiable information (PII).

That means:

- No cookie banner needed
- Fully GDPR-compliant by default
- No impact on user consent flows

You get actionable insights about how your app is used without compromising user trust or compliance.

## Metrics & Dimensions

Blackfire Analytics provides the **Page views**, **Unique Visitors**, and **Crawler** traffic information for the following:

- Transactions
- Pages
- Referrers
- UTM: Media, Sources, Campaigns, Contents, Terms
- Browsers
- Browser Versions
- Devices
- OS
- Countries

## Geographic Distribution

The Geographic Distribution map gives you a visual breakdown of the traffic across the world. This helps you quickly identify where your users are coming from.

![Browser monitoring geographic distribution map](../images/front-end/analyics-geodistribution.png)

## Timeframe Comparison

Blackfire Analytics dashboard allows comparing two timeframes to better understand the traffic dynamics in various contexts.

### Enabling comparison mode

A toggle on the top right corner of the analytics dashboard enables the comparison mode.

Once comparison enabled, you can select two timeframes referred to as `A` and `B`. Those times can overlap.

![Enabling timeframe comparison in Blackfire Analytics](../images/front-end/analytics-comparison-toggle.png)

### Understanding analytics visual comparison

The different tables provides a visual representation of how timeframe `B`compares to `A` for the selected dimension using shades of colors. The stronger the color, the higher traffic variation.

A scale and contextual information are displayed when hovering a span. This ensures accessibility for all users and allow colorblind users to benefit from this feature.

![Analytics comparison scale is accessible to colorblind users](../images/front-end/analytics-comparison-scale.png)